Bovey Tracey shifts focus from tourists to locals to sustain economy

Bovey Tracey is known for its festivals and artisan food scene. 

However, local leaders have now changed their focus to say residents, rather than visitors, are more important to supporting the economy.

The Moorlander investigated how the town attracts visitors and the importance of tourism.

The town hosts several popular festivals throughout the year, including the Green Man festival in April, the Craft Festival in June and the Food Festival in September.

In addition to these events, Bovey Tracey offers year-round attractions focused on craft and artisan food. Local businesses such as Make South West, Grace & Favour Home, Artisan Abode, The Cheese Shed, Wildmoor Deli, Bovey Larder and the Dartmoor Whisky Distillery help draw interest.

Visitors can also explore the town’s history at the Heritage Centre in the old Bovey Station or watch glass blowing demonstrations at the House of Marbles.

Erica Steer, one of the directors of the Community Interest Company that runs the information centre, said: “Whilst visitors are important to the local economy, I would say that local residents are probably more vital.”

The shift towards supporting locals has become more noticeable in recent years. 

Postcode surveys carried out by the information centre show that users are just as likely to come from local postcodes as from further afield.

“On balance I would say that recently, more effort has been put into getting local people to use the town, rather than trying to attract visitors,” Ms Steer explained.

This change reflects a wider trend among rural towns. 

Many are trying to balance the benefits of tourism with the need to sustain their local communities. 

This is especially important in a post-pandemic world where visitor numbers can be uncertain.

By focusing on local support, Bovey Tracey hopes to maintain its unique character and vibrant economy. 

The town’s approach could offer lessons for other small towns facing similar challenges.