Launched in June 2016, the last two years have been a remarkable journey for ex Fleet Street photo-journalist Stuart Clarke. It’s been an amazing account of how one man’s dream and leap of faith has defied all the odds and turned that dream into a reality.
Now well established as Dartmoor’s ONLY independently-owned fortnightly newspaper, The Moorlander champions local news and thought-provoking issues accompanied by stunning, top quality photography.
It is acknowledged by readers and advertisers alike as one of the leaders in its field and is a much-respected and widely-read publication.
Ably assisted by a small and willing team, the Chagford-based publication in mid Devon has enriched the lives of so many people living in and around Dartmoor thanks to Stuart’s lifelong vision that is… The Moorlander.
On sale for just 50p, The Moorlander is available at village and community shops, local independent newsagents and convenience stores, since the turn of the year it has been available at all major supermarkets and petrol stations too.
Originally focussed on the key gateway towns to Dartmoor such as Okehampton, Tavistock, Ivybridge, Bovey Tracey and Ashburton, as illustrated by the map below, The Moorlander has extended its distribution to over 450 outlets during 2018 (an increase of 300% on 2017) and can now be found in and around Exeter to the east of Dartmoor and Plymouth to the west. In addition complimentary copies are delivered to restaurants, cafes, hotels, doctors, dentists, vets and selected tourist attractions.
TO MAINTAIN OUR HIGH STANDARDS WE MUST EXPAND OUR TEAM WHICH IS WHY WE NEED YOUR HELP
Working on a shoe-string budget for the last two years The Moorlander team has consistently managed to produce a quality newspaper every fortnight.
The FIFTIETH issue – a mammoth 48 page publication – took many man hours to create thanks to much hard work, goodwill, dedication and burning the midnight oil on more than one occasion.
To maintain the high standards we have now set ourselves, and to be able to provide the sort of quality service our readers and advertisers have come to expect, we seek fresh investment to create new jobs from the local community and, of course, for long-term stability. The Moorlander employs a very small team of local people (including quite a few volunteers too), we are keen to expand our staff and we will strive to employ those who are local to the Dartmoor area.
Ideally, depending on the support we receive, we need four more people in various roles as explained below:
- Two journalists,
- An additional advertising salesperson,
- A creative assistant
- A merchandiser
As we continue to embrace areas north, south, east and west of Dartmoor we need quality editorial coverage further than just on our own doorstep, so the appointment of a couple of professional news-gatherers to assist our editor Stuart are key to our development as The Moorlander’s catchment expands.
Newspapers such as The Moorlander rely heavily on a healthy advertising income to subsidise the overheads and the salaries of non-income generating staff, and while we already employ a very proactive, part-time advertising manager who, to her credit, makes a significant contribution towards the fortnightly revenue stream, she needs assistance if we are to take the business forward.
Having worked flat-out for the last two years creating the first 50 issues of The Moorlander, we now need to provide assistance for our talented and hard-working graphic designer as we continue to grow. We would therefore like to offer someone their first opportunity in the frenetic world of publishing and the chance to learn from an expert.
To ensure that The Moorlander is readily available in the outlets we supply and is prominently displayed, we need a merchandiser to visit our 450 outlets on a regular basis. It’s a little like ‘painting the Forth Bridge’ but nevertheless an essential part of keeping our readers and advertisers happy.
Any additional funds would be used to update our ageing hardware and software, The Moorlander was initially launched on a shoe-string budget and has had to work with the technology we could afford at the time.
It is now becoming quite apparent that to maintain and exceed expectations new systems and new equipment need to be introduced. So no matter how small or large your pledge please rest assured that every penny will be spent wisely and will be welcomed with equal appreciation.
Thank you for taking time to read our Crowdfunder prospectus, if you have any questions, please email: firstname.lastname@example.org
Whatever the level of your interest help us take The Moorlander to the next level, please make your pledge today.
TO MAKE YOUR PLEDGE VISIT
OR TO DONATE COMPLETE THE COUPON BELOW AND SEND TO:
THE MOORLANDER LTD, 42 THE SQUARE, CHAGFORD, NEWTON ABBOT, DEVON TQ13 8AH
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