Aldi opening up sport for Devon children

This summer Aldi will give every child in Devon a chance to try an Olympic or Paralympic sport for free.

In partnership with Team GB and ParalympicsGB, Britain's fourth-largest supermarket has launched its 'Get a Taste for Sport' initiative, a new campaign aiming to help an estimated 20 million children stay active this summer. 

Up until Monday, 31st July, shoppers who spend more than £30 in any Aldi store will receive a voucher which entitles a child to a free taster session of an Olympic or Paralympic sport of their choosing. 

Whether they want to try triathlon, give gymnastics a go or have a crack at wheelchair basketball, codes can be redeemed online, which will show all the participating clubs nearby and how to book their free place.

The launch of the initiative follows a new poll* commissioned by Aldi which revealed that more than half (54%) of low-income parents either plan to or have already cut back on the number of sport clubs they send their child to. 

Two thirds (68%) of hard-up parents will have to make sacrifices to pay for their child to attend sports clubs this summer, whether it be picking up on extra work (38%) or socialising less (37%).

The research also found that three quarters (76%) are worried about being able to cope financially during the school holidays, with the cost of bills (80%) and days out for their child (75%) among the top concerns.