Plymouth among UK’s most ‘Santa-curious’ cities as festive searches surge

Plymouth is one of the UK cities where people are most likely to search online to find out whether Santa Claus is real, according to new research.

Data released by nursery training provider Eden Training Solutions shows Plymouth ranks seventh nationally for Google searches asking “Is Santa real?”, with around 15 Santa-related searches for every 1,000 residents; more than six times the national average.

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The research analysed search data from December 2015 to December 2024 and suggests curiosity around Santa Claus peaks in the run-up to Christmas, particularly in cities where children have greater access to digital devices.

Norwich topped the list, with nearly 29 searches per 1,000 residents, followed by Portsmouth and Peterborough, with Plymouth the highest-ranking city in Devon.

Kathy Leatherbarrow, a former Ofsted inspector and early years specialist at Eden Training Solutions, said increased screen use among children may be playing a role.

“Over the past decade, smartphones, tablets and other devices have become fixtures in British households, dramatically increasing children’s digital consumption,” she said.

“Children aged five to 15 now spend an average of four hours daily on screens, while children aged three to seven are logging nearly three hours a day.”

She said that increased online access means children are more likely to independently search for questions they might previously have asked their parents.

“With excessive screen time, children are inadvertently exposed to information that could challenge their creativity and imagination,” she said.

“These searches could reflect curious children with device access, parents navigating tricky conversations, or even people reading articles about this very topic.”

Ms Leatherbarrow said parents should not be alarmed, but encouraged them to approach the subject carefully.

“Rather than dreading the ‘Is Santa real?’ conversation, parents can use it as an opportunity,” she said.

“When your child asks the question, start by gently asking what they think to gauge their readiness. If they seem ready for the truth, frame it positively by explaining that Santa represents the spirit of love and generosity.”

She also suggested involving children in festive traditions.

“Invite them to become ‘Santa’s helpers’ by wrapping presents or preparing Christmas dinner. This preserves the wonder of the season while teaching the joy of giving.”

The research also highlighted World Health Organisation guidance, which recommends limiting screen time for younger children to help protect their development.

Eden Training Solutions said the findings reflect wider changes in how children access information, particularly in the lead-up to Christmas.

The organisation provides apprenticeships and vocational training for early years professionals across England and has worked in the sector for more than 14 years.