St Austell Brewery commit to protecting our coastline

St Austell Brewery’s flagship lager brand, korev, is pleased to announce the renewal of its longstanding partnership with the UK’s leading marine charity, the Marine Conservation Society.

The Marine Conservation Society works closely with communities, businesses and government to campaign for a cleaner, better protected and healthier ocean. Reducing impact on the environment and supporting green, sustainable initiatives is at the heart of korev’s mission, and the renewal of the partnership champions the brand’s role in protecting the coastline.

Richard Roberts, Corporate Partnerships Manager for the Marine Conservation Society said: “We are delighted to be partnered with korev, a brand that cares for the coast and supports our work to keep British beaches beautiful and our ocean safe for wildlife.”

Laura Mckay, Head of Marketing of St Austell Brewery’s Beers & Brands said: “We are very proud to be renewing our partnership with the Marine Conservation Society. With a shared passion for protecting our coastline, we felt naturally inclined to support the incredible charity across both of our on and off trade businesses.”

Across the off-trade, korev is currently running an on-pack promotion with 10p from every pack bought being donated to the Marine Conservation Society. In addition, across the on-trade, 5p from every pint of korev purchased within a St Austell Managed Estate during September, 2022, will also be donated.

St Austell Brewery’s commitment to greener brewing and reducing the impact of its business on the environment is strengthened through several donation incentives implemented to support the Marine Conservation Society.

Further activity across the on-trade saw korev work with Bristol’s lakeside food and music festival, Valley Fest 2022, where 5p from every pint of korev purchased was donated to the Marine Conservation Society. This year, korev is pleased to announce their £700 contribution from the raised funds.

To support plastic-free coastlines and understand Brits’ littering behaviours, korev developed a survey with the Marine Conservation Society that highlighted the issues of sustainability and coastal litter. The survey revealed millions of adults admitting to littering along our coastlines with the results helping to raise awareness of the simple steps people can take to keep the ocean clean.

korev is a brand that is committed to caring for the coastline and supporting the urgent mission to tackle plastic-free seas. The renewal of the partnership works towards a healthier ocean that everyone can enjoy.